Why Sales Funnels

The term “Sales Funnel” might be new to you. It’s a marketing technique that’s been around for decades in the offline world. It’s also a technique that’s been routinely used by product sellers online.

It’s a way for a seller to make more money from the people who visit their site.

What’s new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.

There are two general types of sales funnel:

1. The Multi-Product Funnel

There’s the funnel that’s always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.

This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.

The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.

The offers often have timers showing how little time you have left to make a decision or you’re told that limited quantities are available.

2. The Single Product Funnel

The second type of funnel is geared around selling you a single product.

The purpose of the funnel is to repeatedly expose you to the 30 days challenge (one funnel away course) product and explain why it will be useful, if not essential, to you or your business.

This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you’re trying to sell them.

A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.

Sales Funnels In Use

If you’ve ever bought anything in the Make Money Online niche, you’ve already been exposed to the multi-product sales funnel.

They can often leave a bad taste and you end up feeling like you’ve been hounded into spending a lot more money than you intended. That can build some resentment in you.

If you recognize that feeling, is that something you’d want to bring out in your own customers?

Don’t forget that those who look at your offers are real people, not credit cards with legs.

Treat your potential customers just like you’d like to be treated by a seller.

That’s why I prefer the second type of funnel.

There’s no hard sell involved. You’re giving your prospects something free to entice them in the door.

From there, you start introducing them to your offer and why it might be a good fit for them.

You’re trying to persuade them that what you’re offering will make their lives easier or solve a problem for them.

If they buy, then they’ve made the decision to buy.

You haven’t forced them to make the decision by using some false scarcity tactics like a countdown timer or saying only a limited number of copies are available.

Because a prospect has made the decision to buy on their own terms, they’ll feel much better about their buying decision.

You’ll have earned their trust and you can use that to further build your relationship with them so that you can market other offers to them more successfully in the future.

So How Does This Tie In With Affiliate Marketing?

In general, affiliate marketers are given access to affiliate links and resources like image ads and emails that they can send out.

These are used to drive traffic to an offer.

However, when a prospect buys or signs up on a squeeze page, they go onto the sellers email list, not the affiliate’s.

That means that the affiliate has lost access to that prospect forever and it’s the seller who can market to that customer time after time.

The better affiliate networks will also pay affiliates on products that are in a seller’s sales funnel.

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